Founded in Paris, June 2007.
Labtop Rendering produces Architectural Rendering and Animation.
We are a multidisciplinary office that focuses on architecture as a system of signs. Directed by Thomas Sériès, we gather architects all dedicated to this specific issue. We focus on visual translation to promote the project through 3D artwork and video. Labtop has produced architectural rendering for nearly twelve years. Learning from our cooperation with so many architects, we've been driven to explore new fields, serving as a consultancy, participating in architecture competitions, and sometimes building our own designs.
The emotional edge vs. the software | Convincing jury members involves more than just 3D models and rendering. What really is at stake is conveying information and emotion. We're not that much into the formal appearance of things. We consider the project with an emotional edge, searching for the potential rather than the reality. You need to give the public the kind of visible signals that it needs to understand what is happening. While making an image we never lose sight of the project itself and the purpose of the image, which is giving a clear explanation of the strongest architectural intentions. A beautiful image might not always be a clever one. We are constantly fine tuning an image to be understood by the audience. A clever image is a useful one. It's not that much a matter of the software and the hardware people use, a good image is really a sum of well-aimed shots.
The exciting thing about our practice is the huge amount of information that gets to us, the diversity of project scale, of creative process, of positions and personalities we have to deal with. Among all, young and emerging architecture is our closest concern. We work on making it noticeable and explicit, since, for each of us individually at Labtop, the substance of the project, the research, the commitments and the fresh attempts, is what we are looking for.
#moretime #moreresearch #lessregrets
"Don't get high on your own supply."
"Too many good people have been defeated because they tried to substitute substance for style, they forgot to give the public the kind of visible signals that it needs to understand what is happening."
P. H. CADDELL