Thomas Sériès

The LabTOP 10 - Tips for Entourage
I. "When all other means of communication fail, try words"
The LabTOP 10 - Tips for Entourage
II. "Always look on the bright side"
The LabTOP 10 - Tips for Entourage
III. Moderation is a fatal thing. Nothing succeeds like excess

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The LabTOP 10 - Tips for Entourage
IV. Kids are cool, Every child is an artist
The LabTOP 10 - Tips for Entourage
V. Everybody on the ground! ( Never let anyone, ANYONE stand in your way)
The LabTOP 10 - Tips for Entourage
VI. Genuine poetry can communicate before it is understood
The LabTOP 10 - Tips for Entourage
VII. Action expresses priorities
The LabTOP 10 - Tips for Entourage
VIII. "People are ridiculous only when they try or seem to be that which they are not."
The LabTOP 10 - Tips for Entourage
IX. "Everyone has a photographic memory. Some don't have film."
The LabTOP 10 - Tips for Entourage
X. "There is no sense in being precise when you don't know what you are talking about."
«Too many good people have been defeated because they tried to substitute substance for style,
they forgot to give the public the kind of visible signals that it needs to understand what is happening.»
P.H.Caddell
in Initial Working Paper on Political Strategy directed to Jimmy Carter, 1976.
We like to quote this excerpt mainly because it insists on the strategic approach you need
to build when producing an image of any kind.