Thomas Sériès

«Too many good people have been defeated because they tried to substitute substance for style,
they forgot to give the public the kind of visible signals that it needs to understand what is happening.»
P.H.Caddell
in Initial Working Paper on Political Strategy directed to Jimmy Carter, 1976.
We like to quote this excerpt mainly because it insists on the strategic approach you need
to build when producing an image of any kind.